What’s Up Today?

Let’s be real—this royal ride never stops. Today, news popped that Meghan’s lifestyle brand, As Ever, dropped its first jam and heritage goods in the U.S. It’s selling out fast—and yes, moms are tweeting about it (“my kid used my spoon as a honey dipper!” 😂). Meanwhile, over on Instagram, Meghan shared an ultra-rare video of Harry and little Lilibet dancing in their Montecito home, stirring speculation that they’re using more family content to reconnect with King Charles—and it’s working .

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📣 Anecdote from the Neighborhood

Last week, my neighbor texted me: “Did you see Meghan’s strawberry jam and the kids dancing? My preschooler asks for ‘Sussex spread’ at breakfast!” That’s right—it’s not just royal—it’s breakfast-table real.

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📍 In the U.S., We’ve Seen…

• Lifestyle brands powered by storytelling are booming. Think Ree Drummond or Joanna Gaines—but with a royal twist.

• Our local café in Austin even considered stocking that As Ever jam. Because, hipster moms and royal fans? It’s a double win.

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😂 Imperfect Observer Note

Key Details: the insta-video’s not polished. It’s real—kitchen floor, dance moves, Harry’s goofy smile. Not scripted. I know, right?

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💡 Unusual Tips for Busy Moms

1. Host a royal-themed morning meal: tie-dye napkins, red-white-blue plates, a jar of As Ever jam (if you can snag it), and a quick clip of Harry dancing playing in the background. Conversation starter = win.

2. Start a “Family Spotlight” reel—not everything has to be glam. Use your phone to capture everyday moments: messy kitchens, toddler giggles, sibling snuggles. Authentic sells.

3. Try a “royal recipe remix”: swap jam in your PB&J for strawberry-honey combo—brand it “Duchess Delight”—your kids will love it (and maybe request it weekly).

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😂 A Lil’ Humor Break

Let’s be honest—if Kate Middleton’s team saw this, they’re like: “Okay, let them have their jam”—but behind the scenes, I bet the palace PR folks are scrambling 😂.

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✅ Bottom Line for Moms

• Meghan’s brand is more than PR—it’s resonating with real, everyday parents.

• Harry’s family content? It’s strategic—and kind of genius.

• Your takeaway? Be real. Share more. Maybe put family moments up front instead of behind-the-scenes.

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🔎 What You Can Do Today

• See if you can grab As Ever jam online (or ask your local grocer to stock it).

• Use today’s buzz to inspire your next family reel or post—even if it’s imperfect, it’s powerful.

• Subscribe to her IG updates—this momentum’s only gonna build.

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